Thursday, 30 April 2009

Media Production and evaluation: Film trailers


The purpose of our video was to create a film trailer in the horror genre. I think that we achieved this though the camera shots, music and the effects used. 

The camera shots, we discussed more than anything else as we knew that this would be the how to portray our film properly. The music, cleverly, emphasized the horror genre of the trailer and built up tension throughout it. We didn’t use more than one soundtrack as the piece fitting throughout the trailer. Effects that we used during the editing process were also good, as it made our trailer to transform into a proper piece of work. 

AUIDENCE! 

Our film trailer portrayed negative messages, as it was a negative, dark trailer that is in the horror genre. Although, it did have one positive message in it: to attract the target audience. 

There could only be girls in our trailer as we had an all girl group. I tried to mask this with effect during the editing to try and blank out the faces so there could have been males in it to.  Ethnic groups were not necessary so we didn’t have any included in the trailer. 

Being in a school, it was hard to find the right spots for filming without it being obvious where we were. However, the locations were appropriate as the trailer is edited and manipulated the footage to make it seem to be somewhere that it isn’t. 

The music we used was called Spine Chiller. It was a quite eerie piece of music that slowly gathered tension and created a sense of enigma. The volume levels of the music had to be put to its highest all throughout the trailer, apart from when the voice over was on, it then had to be lowered so that the voice over could be heard clearly. Spine Chiller, which it literally is, fitted the mood perfectly, it fitted into our genre of horror and it made our trailer seem more mysterious.

The language used in the voice over was appropriate as the language was not technical or complicated. However, it was sophisticated and fitted the genre of the trailer. It added emphasis to the clips and it made them link together, but not too much that the viewer could completely make sense out of it. 

I believe that the film trailer looks realistic for the genre as it has the right music, a variety of effects and I believe that it would appeal to our target audience because of all the features included in the trailer.  

The levels of sounded had to be adjusted all the time to fit the camera shot and the voice over. The voice over volume levels did not have to be changed as the recoding device, Roland R-09HR Ediorl Voice Recorder, picked up our voices really well. We could not record the voice over in a classroom because of the amount of ambiance, so it was recorded in a little room with just two of us. Although, when the voice over had been uploaded I used Audacity to put effects on the voice to make it sound male and eerie to compliment the soundtrack. 

The camera work was relatively good. It wasn’t perfect as if given more time they could have been improved. However, a good range of camera shots were used such as close up’s, low angle’s, point of view shots. A variety of camera shots were used so that the target audience would stay interested and hopefully go and see the film, if it were to be produced. We improved nearly all of them, as we thought it would be better if we could see which shots would work better where. Some were a bit wobbly, but this was meant to happen, as it wouldn’t have looked right if everything was shot using a tripod, we did use a tripod sometimes though. 

When thinking about framing our characters we wanted them in a range of positions so they all wouldn’t be in the middle. We had some to one side and some in the middle; this helped the variety in the trailer. Even though our camera work isn’t perfect or as creative as it could have been, I believe that it works well and although it could be improved, it is still fit for purpose. 

An external microphone was not necessary as the only sound was the voice over which was recorded on the Roland R-09HR Ediorl Voice Recorder and the music was taken from a CD. 

The editing I thought was really good as it really made our filming fit the genre. Instead of the clips just joining together with nothing in between, transitions were set in between them. The same transitions was used throughout it was called fade out this, therefore, then made it look as if the clips were dissolved into each other. 

A lot of text was used throughout the trailer but the text alone wasn’t enough, so effects were also used. I used Bookman Old Style font, and the first two times we meet the text the two lines are drifting past each other; this effect is called Drifting. On the first title (1959) the font is the same although it does not drift, as it didn’t look quite right. In the end, a Fog effect was put over the text. The last time we meet the text with the title and the realise date I put a soft focus on the text so it would appear that it glows. With all the effects on the text, it really helps to stand out and be read.

Things that are typical of the horror genre are: eerie music, tension, suspense, people dying, shaky camera work and a high-speed chase. These listed things would be described as conventions of a horror genre. 

If the trailer had been made professional the music would have been on the same lines, so it still gave an eerie. Although, the technology would have better and professional actors would have been used. 

Professional filmmakers defiantly have and advantage over us. They have better: technology, equipment, actors, location, budget, personal, time and they are all fully trained and qualified to do that certain job. 

If we were a bigger company we would have had a bigger budget and therefore be able to get better camera’s and a large crew to help us get the exact right camera shots, etc. Also, the technology would be a lot better; we would have not stopped till we could get it perfect because we would have the time to do this. 

We did use a few features that a good narrative would have, these include, a good plot. Are plot line is quite complex and took a long time to show what are story line was about in our trailer. Enigma: our trailer had to have a certain limit of mystery involved in it as otherwise it wouldn’t have been a horror trailer. Equilibrium, our balance, was always not there as its purpose was not to be nice. Our heroes, the one running away, and villains, the one doing the chasing, are clear, so they contrast to tell a story. The film trailer is multi strand, so lots of different stories that are not being connected so the viewer would be intrigued. 

When making the film trailer, I learnt a lot of new skills. I improved my knowledge on how to use the cameras properly and used band new programs such as audacity.  This should help me when I make another project involving practical work. 

I think that I was a good team member because I really put so much effort into the editing process. I hope that they think that I am a good team member too, as I don’t want my efforts to be wasted. I did do some of the camera work and was involved in the film, but the editing I really enjoy so I did take charge, when I should have left some of it for Charlotte and Charlotte to do. Although, I did listen to their ideas and we discussed what would look good where. As a team, we didn’t argue. We listened to each other and had a clear mind of what we needed to do and what we wanted to achieve.    

To improve, if given more time, I think we would perfect the editing, make some of the camera shots better and look at the framing in some of the shots to see how it could be improved. Also, even though we did have quite a clear idea we would plan it in extreme detail. Instead of using a CD, we could true and make our own music to specifically fit our trailer. We could also cast people, to see who plays the best part in the trailer. 

Our film trailer is a promotional video so there is no need to promote it more. When think about distributing the trailer there are many different choices: telly, cinema, internet, (you tube etc) create its own website, myspace, facebook, viral advertising, outside advertising, posters, buses, billboards, channels on sci-fi and horror channel (because our primary target audience would already be watching these channels) and radio.

To comply with the laws we would suggest to OFCOM that due to its nature to put the trailer on after 9 o’clock after the watershed.  It does not break the OFCOM codes.  We were careful to make sure that we did not use any music that was copyright free. If we were to use music from the charts then we would have to seek permission from the record company and pay a certain fee to the MCPS website. 

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